Audience research
Subscription ecommerce: planning a Manchester–Leeds test
Plan a Manchester–Leeds subscription ecommerce test: compare local media quotes, use ONS data for context, and track CAC, conversion and retention by city.
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Audience research
Audience research
How to run subscription management price tests
A practical guide to subscription management price tests, covering price variants, compliant offer wording, test setup and how to assess revenue and retention.
Audience research
Plan subscription commerce audience research before you size the market
How to plan subscription commerce audience research in England: sizing, interviews, personas, survey tools and the compliance rules that shape subscriber data.
Audience research
Before you build subscription commerce buyer personas, check the data
Build subscription commerce buyer personas from the data you already hold, with UK GDPR compliance, a worked pound example and a review cycle.
Audience research
What subscription commerce competitor research means for your pricing and retention
A practical checklist for UK subscription operators: run competitor research that holds up, from public filings to consent rules and complaint escalation.
Audience research
How to run subscription commerce customer interviews
How to run subscription commerce customer interviews, covering recruitment criteria, event-based questions, consent rules and a checklist for UK teams.
Audience research
How to vet subscription commerce survey tools for UK consent
A practical checklist for choosing subscription commerce survey tools in the UK: consent logging, data residency, cookie checks and DPAs.
Audience research
How do you find the subscription commerce target audience in England?
Method for defining a subscription commerce target audience in England, using ICO decision notices, GOV.UK guidance and IAB UK adspend research.